A quick note about BDS strategy...

The full list of BDS brands and products to boycott includes thousands of companies. The global BDS movement is well aware that asking people to boycott every single brand with a connection to Israel is unfeasible. This is why the BDS movement has asked consumers to take a targeted approach to the economic boycott. This allows us to focus on a few brands at one time and maximize our efforts.

Brands and Products in the Spotlight

Pillsbury

Pillsbury might make baking easy but their products are made on occupied Palestinian land and in Israeli settlements. To get more involved in the Pillsbury boycott, sign up to receive our Pillsbury BDS sticky notes.

Products sold at:

• Wal-Mart
• IGA
• Sobeys

• Loblaws
• Metro
• Shoppers Drug Mart

• Other local grocery stores

Hewlett Packard (HP)

HP is famous for its laptops and software but few may know that HP provides technology for the Israel’s military. HP plays an integral role in the Israeli navy and Israel’s ID card system, a tool used to discriminate against Palestinians. 

Product sold at :

• Staples
• Costco
• Wal-Mart

• Best Buy
• Grand and Toy
• Other local IT stores

Israeli Produce Brands and Packaged foods

Fruits, vegetables and packaged foods from Israel are often intentionally labelled as 'products of Israel', despite the produce coming from occupied Palestinian territories and stolen land. Do not buy produce that is exported from Israel and ask that these products are removed from store shelves.

Produce:

Packaged foods:

* One of Sabra hummus' parent companies is the Strauss Group, which financially supports the Israeli army.

Puma

Puma is the Israel Football Association's main sponsor. The IFA has teams in Israeli settlements, which are illegal under International Law and considered war crimes, and in occupied Palestinian territories. Puma's association and support for the IFA makes it actively complicit in the creation of Israeli settlements, which lead to the forced displacement of Palestinian families from their homes.

Products sold at:

• Sport Chek
• Mark's
• Canadian Tire

• Foot Locker
• Walmart
• Sporting Life

• Hudson's Bay
• Sports Experts
• Costco

• SoftMoc
• Browns
• Other clothing, shoe, sports, and department stores

Soda Stream products

Soda Stream is complicit in Israel's occupation of Palestinian land and the displacement of Indigenous Bedouin-Palestinians from the Naqab (Negev) region. Soda Stream recently relocated its main production site, which was located in Mishor Adumim- stolen Palestinian land- because of BDS pressure. Despite this move, Soda Stream is still complicit in Israel's occupation of Palestine and has a long history of discrimination against Palestinian workers.

Products sold at:

Ahava Dead Sea Laboratories products
Ahava manufactures its cosmetics in a factory in the illegal Mitzpe Shalem settlement in the occupied West Bank. Ahava, however, labels its skin care products imported into the EU as originating from “The Dead Sea, Israel.” Ahava uses Palestinian natural resources without the permission of or compensation to Palestinians. Meanwhile, Israel denies Palestinians access to the shores of the Dead Sea and its resources, despite one-third of the western shore of the Dead Sea lying in the occupied West Bank.  

Products sold at:

More Israeli brands to boycott

Important Note: The 729 barcode is not a reliable indicator of an Israeli product

Historically, some have suggested that a barcode starting with 729 indicates a product of Israel. Note that he 729 barcode is sometimes accurate, but not always.  Israeli manufacturers try increasingly to obscure the origins of their product to prevent a boycott -- hence Israeli product sometimes have non-729 barcodes.  It's best to look for a "Product of Israel" label on the product, or google the company/manufacturer. 

Keter Plastic Products

Keter Plastic manufactures many of its products in the Jewish-only colonies of Barkan and Oranit in the West Bank. Keter specialises in plastic items such as garden furniture, shelves, boxes, etc. These products are sometimes distributed under the brand name Black & Decker Keter. For more info, check out our factsheet!  

Products sold at:

Moroccanoil products
Moroccan oil is an Israeli beauty products company that has listed products as “Made in Israel” but refuses to disclose the location of its production facilities. For more info, check out our factsheet! 

Products sold at:

Selected FatMax products
Tool brand FatMaz is a subsidiary of Stanley tools, and some of their products are made in Israel.  Keep in mind, however, that FatMax items are manufactured from around the world, and check the package for “Made in Israel” before placing your sticky note.  

Products sold at:

(Bio)Technology to Boycott:

Wix.com Websites
Israeli startup Wix.com enables users to create free and low-cost websites. The web-platform was founded, and currently is headquartered in, Tel Aviv, one of the first Israeli settlements built in the early 20th century. 

Teva pharmaceutical products
As one of the world’s largest producer of generic drugs, Teva is a large contributor to Israel’s economy, and funds their defense force. Since the Israeli Ministry of Health only allows Israeli-registered drugs to be imported to the West Bank and Gaza strip, Palestinians are forced to rely on Israeli pharmaceuticals like Teva for their medication. Ask your pharmacist what other options – whether name-brand or generic drugs – are available when purchasing your medications. 

Beverages to Boycott:

Israeli Wine Brands 

Quebec - SAQ

Ontario - LCBO