Important Note: The 729 barcode is not a reliable indicator of an Israeli product

Historically, some have suggested that a barcode starting with 729 indicates a product of Israel. Note that he 729 barcode is sometimes accurate, but not always.  Israeli manufacturers try increasingly to obscure the origins of their product to prevent a boycott -- hence Israeli product sometimes have non-729 barcodes.  It's best to look for a "Product of Israel" label on the product, or google the company/manufacturer. 

Israeli brands to boycott

Ahava Dead Sea Laboratories products
Ahava manufactures its cosmetics in a factory in the illegal Mitzpe Shalem settlement in the occupied West Bank. Ahava, however, labels its skin care products imported into the EU as originating from “The Dead Sea, Israel.” Ahava uses Palestinian natural resources without the permission of or compensation to Palestinians. Meanwhile, Israel denies Palestinians access to the shores of the Dead Sea and its resources, despite one-third of the western shore of the Dead Sea lying in the occupied West Bank.  

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Soda Stream products

SodaStream’s main production site was in Mishor Adomim, which is an Israeli settlement industrial park located in the West Bank. The Israeli military occupation authorities illegally confiscated the land where the SodaStream factory is located from Palestinian owners. Soda Stream recently withdrew its factory in Mishor Adumim because of BDS pressure.  

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Keter Plastic Products
Keter Plastic manufactures many of its products in the Jewish-only colonies of Barkan and Oranit in the West Bank. Keter specialises in plastic items such as garden furniture, shelves, boxes, etc. These products are sometimes distributed under the brand name Black & Decker Keter. For more info, check out our factsheet!  

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Moroccanoil products
Moroccan oil is an Israeli beauty products company that has listed products as “Made in Israel” but refuses to disclose the location of its production facilities. For more info, check out our factsheet! 

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(Some) FatMax products
Tool brand FatMaz is a subsidiary of Stanley tools, and some of their products are made in Israel.  Keep in mind, however, that FatMax items are manufactured from around the world, and check the package for “Made in Israel” before placing your sticky note.  

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(Bio)Technology to Boycott:

Wix.com Websites
Israeli startup Wix.com enables users to create free and low-cost websites. The web-platform was founded, and currently is headquartered in, Tel Aviv, one of the first Israeli settlements built in the early 20th century. 

HP
HP is famous for its laptops and software – but few may know that HP also provides technology for the Israel’s military. HP plays an integral role in Israel’s ID card system, a tool used to discriminate Palestinians, as well as the Israeli navy. 

Teva pharmaceutical products
As one of the world’s largest producer of generic drugs, Teva is a large contributor to Israel’s economy, and funds their defence force. Since the Israeli Ministry of Health only allows Israeli-registered drugs to be imported to the West Bank and Gaza strip, Palestinians are forced to rely on Israeli pharmaceuticals like Teva for their medication. Ask your pharmacist what other options – whether name-brand or generic drugs – are available when purchasing your medications. 

Food & Beverages to Boycott:

Israeli Wine Brands 

Quebec - SAQ

Ontario - LCBO

Israeli Produce Brands

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Packaged foods