On March 10, 2025, CJPME launched a bold, high-impact federal election campaign to bring Palestinian human rights to the forefront of Canada’s political conversation. With Canadians preparing to vote on April 28, CJPME recognized the urgency of the moment and stepped up with its most ambitious election effort to date.

Launch of the CJPME 2025 Federal Election Toolkit

In early April, CJPME unveiled the 2025 Federal Election Toolkit, an action-oriented guide designed to empower supporters to engage effectively with political candidates across the country. Whether someone was new to advocacy or a seasoned organizer, the Toolkit offered clear, practical resources, including:

• An overview of the five key demands of the Vote Palestine campaign

• Guidance on how to contact and challenge local candidates

• Tailored phone and email scripts based on candidate positions

• A question guide for town halls and all-candidates debates

• Talking points for engaging with canvassers and community members

• Ideas for local events, teach-ins, film nights, and creative actions

With voting day approaching, the Toolkit helped channel unprecedented public momentum—seen in rallies, campus mobilizations, and community actions—into focused electoral pressure.

Bold and Impactful Election Advertising Campaign

To elevate Palestinian rights on a national scale, CJPME launched its federal election ad campaign, directly addressing party leaders and key political decision-makers on their stance toward Israel and Palestine. Partnering with the professional team at Point Blank Creative, CJPME produced high-impact online and mobile billboard ads urging Canadians to:

• Recognize the situation in Gaza for what it is: genocide

• Demand a stop to Canadian arms exports to Israel

• Hold all political leaders accountable for their stance on Palestinian rights

These ads reached hundreds of thousands of Canadians online and were strategically amplified during key political moments—most notably through mobile billboards at the federal leaders’ debates.

Mobile Billboard Ads at Federal Leaders’ Debates

In a bold move to ensure visibility during the televised federal leaders' debates in Montreal, CJPME ran bilingual, animated truck ads outside the Radio-Canada studios. These eye-catching displays directly challenged leaders like Mark Carney and Pierre Poilievre on their silence or complicity regarding Israeli actions in Gaza.

The campaign had immediate impact. During the French-language debate, NDP Leader Jagmeet Singh echoed the campaign’s message, calling the situation in Gaza a “genocide” and pressing Carney to do the same. Although Carney declined, calling the term “politicized,” Singh’s statement marked a breakthrough moment in the public discourse.

The 2025 Federal Election Guide: Empowering Canadians to Vote with Palestine in Mind

In the lead-up to the 2025 federal election, CJPME made a powerful and deeply meaningful contribution by helping Canadians cast their votes with Palestine in mind. After over 18 relentless months of genocide, marked by unimaginable suffering and widespread devastation, the urgency for global solidarity has never been greater. In this critical moment, CJPME released its comprehensive Federal Election Guide, a vital resource designed to inform and empower voters with clear, evidence-based, and morally grounded information. The guide provided a thorough analysis of where each major federal party stood on crucial issues such as the assault on Gaza, illegal Israeli settlements, and the upholding of international law. Through detailed grading and sharp political insight, it offered not only a snapshot of party platforms but a deeper understanding of political accountability. Most importantly, it equipped Canadians with the tools to evaluate their local candidates and vote in alignment with justice, human rights, and the urgent call for dignity and freedom for Palestinians.

For many, this guide became an essential resource, helping them navigate difficult decisions and ensuring their votes reflected core values of justice, human rights, and accountability. CJPME’s efforts during this election season weren’t just about policy, it was about standing up for the voiceless and reminding Canadians that their vote can be a powerful act of solidarity. The reach and impact of this campaign demonstrated the power of informed advocacy combined with civic action, reaffirming CJPME’s vital role in shaping a more just and principled foreign policy in Canada.

Petition to Stop Arming Israel

CJPME’s online ads directed Canadians to sign a petition calling on the federal government to impose an arms embargo on Israel. This petition will be delivered directly to Parliament on the first day the new government sits—ensuring this critical issue remains at the top of the political agenda.

Community Mobilization & Fundraising Success

The response from the CJPME community was overwhelming. In just weeks, supporters donated over $60,000 to fund the election campaign—surpassing the halfway mark of our fundraising goal. These contributions powered the outreach and ensured professional-quality production and strategic ad placements nationwide.

Registered Third Party Under the Elections Act

In compliance with the Canada Elections Act, CJPME registered as a third party to run its campaign. Transparency and ethical political advocacy were central throughout the initiative.