Sabra

Sabra is a US-based company which produces Middle Eastern-style food products including Hummus. Sabra is jointly owned by PepsiCo and the Strauss Group, an Israeli multinational food and beverage corporation. A boycott of Sabra has been called due to the Strauss Group's financial support for the Israeli military, particularly the Golani and Givati Brigades, which have been implicated in human rights violations against Palestinians. Use the resources below, and use your own economic power to bring a stop to Sabra's unethical behaviour. 

Factsheet - Sabra Learn about Sabra, and why boycotting Sabra is the appropriate and ethical thing to do.
Send a letter to Sabra retailers Let stores selling Sabra products know you disagree with their exploitation of occupied Palestinian land and resources.
Send a letter to Sabra executives Let executives at Sabra know you disagree with their exploitation of occupied Palestinian land and resources.

Post about why you're boycotting Sabra

Proposed Instagram caption: Boycott Sabra due to its parent company's financial support of the IOF, as well as Chairwoman Ofra Strauss' direct ties to organizations promoting enlistment in the Israeli military.